"If you want to have success in music, it's really about promotion. It's like this should be the main job, not the production or at least find a good balance between these two. Most musicians just neglect promotion or think it's just about posting a couple of times and all that stuff, but that's just not true. It's a lot of work and your promotion should be the main focus besides production." ~Tobias Rauscher

Successful Musicians Podcast Episode 26


Interviewee: Tobias Rauscher

Interviewer: Jason Tonioli


Hey, this is Jason Tonioli. I’m a piano player that grew up believing it wasn’t possible to earn a living and support a family with music. I’ve proven that idea was wrong, and I’ve met hundreds of other people who have found success with their music. This podcast features stories of musicians who have found their own personal version of success and fulfillment in both music and life. This podcast is meant to inspire musicians and help them believe in their abilities and motivate them to share their talents with others. This is the Successful Musicians Podcast.




Jason: Welcome to the show. Today we’re so excited to have Tobias, my friend from Germany. I’m going to say his last name and probably just destroy it but he just told me that if I’m American, it’s okay. I can say Tobias, and he’ll forgive me. Tobias Rauscher.


So anybody that speaks German can laugh at my pronunciations there. Tobias has one of the most interesting kinds of stories of anybody I know when it comes to sharing how they ended up in their music career. I’ve never seen anybody play the guitar like him like it blew my mind. Tobias, when I saw you first play your guitar, he does fingerstyle guitar, and I did not know you could do that with a musical instrument. I know you’ve been a gigging musician. You’ve performed all over the world. Your music was super popular in Asia. You told me that you’re kind of a retired guitarist now, but I don’t believe you, as good as you play. You’ve had over 50 million views on YouTube.


So what I find interesting is you’ve kind of gone through this whole career path of a successful gigging musician that’s done well, and then you’ve transitioned, and you did FingerStyle Guitar Academy, I think, is what you called it when you had all these videos. You definitely need to look up Tobias’s videos on Fingerstyle guitar and then you kind of transitioned into this almost like the Yoda now that coaches people on YouTube, and you’re doing coaching and have a fanbase pro academy type of thing. I know you travel all over the world. So when I met Tobias, it was actually in Costa Rica on a mastermind trip, and this guy had come from Bali and you just told me you’ve been in South Africa. We were just talking about river rafting before this and about crocodiles. Not my kind of river rafting, but welcome to the show, Tobias.


Tobias: Thank you so much.


Jason: That might have been the most different introduction you’ve ever had from anybody trying to make up a bio for you, right?


Tobias: Absolutely! But yeah, you did an amazing job.


Jason: Anyway, Tobias, maybe fill in the blanks of how you ended up deciding, hey, I want to be a musician and I know you were making enough money as a musician, as a guitarist. How did that happen? Just tell us how you got to where you are today about that journey.


Tobias: Well it was funny because I never really was interested in music back then and all of a sudden, at the age of 14, I wanted to play the guitar. I just wanted to learn it. My parents thought it’s not really a good idea to get me a guitar because I would lose interest pretty soon, but it was the best they could do and I was playing like five, 6 hours each and every day. Then I was like, I want to become a rock star and I totally focused on the electric guitar back then and I had my own band. So we did all the mistakes most musicians do but we were semi-successful in our area. It was really a good experience but eventually we fell because we made many common mistakes a lot of musicians do. Then, I actually planned to work inside the music industry and I started working at Warner Music as well. Then I focused on when I really discovered modern Percussive fingerstyle. I was like, okay, I really want to try it again with the music and I went all in and marketed my music on YouTube.


I had great success with YouTube so I reached a big fan base which enabled me then really to make a full time living as a musician. As a solo independent musician who can’t even sing. I mean, I just can play the guitar and I smack my guitar, but that’s it. So I can’t even sing. But still, I was able to have a successful music career and then more and more people wanted to learn how to play like this and then I started my first own business, so to say, an Online Fingerstyle Guitar Academy.


Then, I even helped musicians to market themselves so I built a new program, Fanbase Pro, which basically shares all the knowledge, all my learnings and all that stuff to help upcoming independent artists to really grow fanbase and monetize it as well because I think we’re just living in the best times ever. It has never been easier to really grow a big fan base and make a living from your music. Twenty years ago, you had all these gatekeepers, you didn’t have all these tools and opportunities to reach people from around the world. So yeah, it’s crazy times we’re living in.


So that’s my story in a nutshell.


Jason: That’s awesome. When you talk about your success as a musician, I’m just curious, now that you’ve kind of been through multiple transitions and kind of cycled or you reinvented yourself, it sounds like multiple times in the music industry. What do you define as success now, looking back or did that change what you thought was success to you over time?


Tobias: Yeah, of course the definition of success is important because in the beginning I didn’t even think about making an income with music. In the beginning it was just about getting my music out there and being heard, playing in front of people who come to listen to my music life and all that stuff, people who follow me and all that stuff. So this was my first definition of success and that’s totally fine. Later on, I was like, okay, it would be amazing if I don’t have to work a 9-5 job, but it would be amazing if I can really live off my music and this was then my second definition, which I reached as well. So it’s basically just to make a living. So what you would normally do in a regular job but just with your music so that was my second definition of success.


Jason: Got it. I know you’re doing a lot of coaching for people now and you’ve helped with YouTube coaching as well. What are the big mistakes or expectations, I guess as these newer people are coming into the industry, they have these ideas in their head, maybe what’s some of those big mistakes you see they made.


Tobias: Definitely thinking that there are a lot of overnight successes. So it’s pretty much like the tip of the iceberg. So all the well-known famous artists, you don’t really know what they did before that. Oftentimes it involves years of hustling and all that stuff and then they pop up more or less and they are famous and everyone is like, okay, they just became famous overnight. So you do have to put in the work. It can take time until you really as well, the algorithms pick up, it’s like the bamboo tree story. It takes really a long time until they really built the roots but you don’t see anything and all of a sudden they start to grow really quickly but you didn’t see how long it took until really the roots kind of developed and that’s the same thing.


One of the biggest mistakes I see again and again is that so many musicians basically put the main focus on the production side of things. So they hide in the studio for a year, they invest 10,000 grand in a great production and all that stuff, and then they launch the new album and usually nothing happens. They post a couple of times on Facebook but of course nobody cares and so to really understand that if you want to have success in music, it’s really about promotion. It’s like this should be the main job, not the production or at least find a good balance between these two. Most musicians just neglect promotion or think it’s just about posting a couple of times and all that stuff, but that’s just not true. It’s a lot of work and your promotion should be the main focus besides production.


My recommendations don’t even focus on producing an album and all that stuff. I think it’s kind of outdated. It’s so much better to launch single after single because you always have these attention spikes and with an album launch you have one attention spike more or less, but then it fades off and then you cannot really promote the other songs of the album because most people know it. So it’s much smarter to do that but still, so many upcoming musicians, they just hide away and invest everything in creating their first album, which I think is a big mistake.


So go out as soon as possible, make yourself seen, even if it’s not perfect. Release demo versions. Record yourself when you just jam around or rehearse and all that stuff. Let people in your world and show yourself out there and then you will have a lot of success later on when you really launch your music.


Jason: Yeah, I think it’s great advice. The more people I talk to that are in this industry and it’s not even just the music industry, but sharing those stories and sharing that journey as you evolve as a musician or it’s almost like you’re a character and people want to kind of come along and be part of that evolution as your character goes through hard times. I think a lot of people sometimes are hesitant to share the mistakes or their shortcomings, the bumps and bruises and I think if you listen to a lot of people that have achieved what we’ll call it success or become famous, even when they’ve opened up and they’ve shared, that hard thing they went through is when more fans really kind of bonded with them and felt like they were there part of that and they’re more invested in the story and in the album if you spent time doing that album.


Tobias: Yeah be vulnerable and really release even like you said, or just share your mess ups, your vulnerable moments and all that stuff, that will build a closer connection to your fans. So it’s really important to create this bond. Then they will be super fans, die-hard friends that will support you and will pretty much buy everything from you.


Jason: I think the more you’re around these really high-profile musicians, you realize that they are just like we are. I mean, the same way they go to the same bathroom, they’re just normal people, just like you and me. I think there’s definitely differences, maybe in their work ethic or maybe they’ve had a break or something but in general, I think you’ve been around several of them I know, and they have a little bit of a they’re pleasant to be around. People want to spend time around them but most of the time it’s because they’re nice and they’re just good people in general.


Tobias: Absolutely.


Jason: It’s very rare that I think you find somebody who is called a diva or somebody that’s unkind or not appreciative of others that is going to last very long. We’ll call it a successful high-profile person because nobody’s going to be around.


Tobias: Absolutely! Especially if they are independent artists. If you have a big label that kind of does everything for you and puts you on this pedestal or whatever you call it, then that’s a different game. You might have a different behavior than when you really go through all this stuff yourself. Then you have a much deeper bond with your fans, I would say.


Jason: Then you talked about these different definitions of success, and I think a lot of people think about high profile people that oh, that’s the success. I want to be famous or whatever. I want to be motivated by money, the happiness factor. I’m curious about your thoughts on this. I’ve found that the people that are motivated by money or fame usually aren’t happy long term once they achieve it because that’s not really what they focused on. I think there’s this fulfillment factor that is in a lot of ways, I think more important of a word or thing to focus on is how do I find joy and fulfillment. What’s your experience with that? You’ve kind of evolved. My guess is you find more joy and happiness in helping others and seeing others succeed now than even maybe in your own success, right?


Tobias: Oh, that as well. Yeah, I mean it’s super gratifying when you really hear success stories of your students and people you help and they have great success and that’s super fulfilling. That is just amazing.  For me it’s like, yeah, like you said, the biggest success is actually or was for me, that I could really turn my passion into a business (like music) and it’s like you are in a way famous so you get your music out there, what you create is being heard and then you can even lift up your passion. I mean, this is super fulfilling. So just other words for it. If you can turn your passion into something that’s really fulfilling that helps other people, that touches other people. Sometimes I get messages from people who listen to my music and they show me videos how their little kids enjoy my music, dance to it or some people wrote me that for example, they went through depression phases, they thought about suicide and that my music helps or they lost friends or family members and all that stuff and I’m just like, wow, I would have never thought that my music touches these people.


So I think it comes all together. So there are different variables that are super gratifying. If you really can make a living or become an artist, like, that touches other people, influences other people’s lives and even your own life, that’s just like, beautiful.


Jason: So if you could rewind the clock back, say, 15 or 20 years to the younger you, or let’s say that you were in front of a school class of kids that are just getting ready to graduate and go into the university or college, what advice would you give them as they’re kind of moving into that stage of life? Maybe there’s that one student in there that’s thinking, man, do I want to do music but mom and dad say it’s a bad idea, like you said. What would you tell that person?


Tobias: I would absolutely tell them to follow that dream. Seriously. It sounds cheesy, but it’s very important especially if you’re young. You can make so many mistakes. You can start working when you’re 35 or whatsoever, if you’re young, if you’re in school, or if you’re studying, try everything out, but really do what you love. It’s cliche but follow your passion. If your thing is music, go all in. Like I said before, times have never been better. Just give it a shot and go all in and I’m so convinced that if you really go all in and you really focus on a thing, you will achieve it. You will achieve it. I mean, getting a job, you can always get a regular job. If you just think about the safety nets, we usually have them, especially if you’re living in the US. Canada or Europe or whatsoever, I mean, you have your family, your friends, you probably have a social system, especially in Germany. It’s like you can mess up as many times as you want. The government got you. There’s not much you can do wrong so give it a shot and really try to do what you want to do and even if it doesn’t work out after one or two years and then just pivot and do something different but oh, man, I would definitely motivate people to really do what they are burning for, what they are passionate about that’s I think so important in life. There are so many people who have regular jobs or hate their jobs. They hate Mondays and all that stuff and I think it’s just not worth it. This life is too special. Go for what you dream of.


Jason: I read a quote or I heard it the other day that said that most people die when they’re 22 years old. We just don’t bury them until they’re like 60 or 70 years old. That happens to so many people where maybe they do go to school or those first three or four years after the world is at your fingertips, but you get in that corporate job and you hate it like you talk about and I think it’s really sad to see how some people do feel stuck. I have to wait for that pension, or they convince themselves of all the reasons they can’t do the thing.


My background experience, I come from the bank. I spent twelve years in the banking industry, right? I loved my time there. I became very familiar with spreadsheets and numbers and so I think to add on to the advice, if I was in a classroom with you giving the advice, I would also tell people, don’t be afraid to mess up and screw up and go for it. But don’t underestimate the value of having a little bit of money or enough money to fund and speed the ability that you have to do that other thing.


If I wanted to learn how to play fingerstyle guitar, if I just decided, hey, that’s what I want to do, it might take me ten years or more to do it, and I may not be able to feed my family with it. So I think there’s that balance that as musicians you have to be reasonable as well and not just have some dream because the dream doesn’t feed you all the time. So I think finding that balance actually is important. You knew this. I dropped out of the music program at the university after two days. Did I ever tell you that story?


Tobias: No.


Jason: It was the best thing I ever did. So I was in Weber State University, and I thought, oh, so I’d written a lot of music and I thought, I want to do music but my mom had said, you can’t feed your family with music so you need to have a career and do business or be a doctor, lawyer or whatever. So I went to class for two days and I’d already published music amazingly. Even in high school, I had my first song officially published with a real publisher. I have a $2.50 cent check on my wall to prove it.


On that first day of class, they were requiring all of the students in the music program to go through the Music 101 class and so on day one, we learned about whole notes and half notes. He spent like 45 minutes talking about that and on day two we were quarter notes and 8th notes and we started to talk about 16th notes and I was dying. I was like, oh my gosh, this is going to be horrible. So I went to the teacher and I asked him, ” Is there any way? I wanted to be positive, but I really wanted to be in the orchestration class. That was a third year class and I’d pass like an AP music test and I’d already done all this stuff.


He looked at me and said, you have to go through the first two years and all these other classes before you’re allowed to be in the orchestration class. I explained, you know, I’ve done these other things and so I thought, well, could you do something that would be challenging to me and maybe I could teach for five minutes and I could teach about 16th notes tomorrow for you and he was just so put off by that. How could anybody that doesn’t have a PhD teach about 16th notes? It wasn’t like I was trying to discount what he was doing but I left that and I just thought, you know what, I don’t want to be stuck and told, this is the way I have to do music and have it just suck the life and the joy out of it.


Tobias: Yeah.


Jason: I went over to the business department and I went into marketing and as I look back, that was the best decision I made. I did not go into music and I didn’t learn how to do it the official way and had I not done that, there’s no way I would have done music as a career.


Tobias: Interesting. Yeah. The question is if there is really a right way. For example, until today, I can’t really read music, so I just did it in a completely different way but I think just like especially when you for example, what I was thinking about, if you’re in school or university, why not give it a shot for one or two years and you really go all in? I think if you really get the right mentors, people who are there where you want to go, there are still a lot of opportunities to make it and if you put it in, let’s say, a year, and it didn’t really work out for you, you can still switch and do something else or of course, you can do as well music as a side thing as well, because if you have, let’s say it’s a cure option, you can always work on it after work and all that stuff. So there are different ways, but I think if you really want to go all in, I think that’s a good way. And you need that. You need that passion and that power to be all in in order to make it because it’s going to be tough, it’s going to be hard. You have to put in the work, and usually you won’t last that long if you’re not really passionate about the journey because the journey is going to be hard and you can only endure if you have that grit and this is only possible if you’re passionate about it and be all in if you’re invested.


Jason: Well, there’s going to be the trolls or the people all the way along the way that tell you you’re not good enough and if you don’t really love it, it’s going to be really hard to stay motivated.


Tobias: One important thing though is I would say like a lot of musicians, for example, when you’re watching America’s Got Talent and all these shows, you see a lot of people who think their music is amazing but actually it’s not and that’s a really important thing as well that you need to get external feedback because so many musicians think they are better than the weekend or whatsoever, they are the greatest next superstar, but in reality they are really not. So it’s like in business terms, you would need to find a product market fit so you need to find people who really enjoy your music. I mean it can be super crazy and super niche and all that stuff, but it’s really important that you get some honest feedback out there and not just believe you’re amazing and try everything. That’s the recipe for failure, I would say. So that’s really important as well that you listen to external feedback as well. Not your families and closest friends, but people who don’t know you and that’s important as well.


Jason: I really think there’s so many feedback places you can get it, whether you’re playing live for somebody but in the school systems I think really give you that opportunity to learn from other people. As I look back on it, I was learning piano, because I was a terrible piano student. So in high school I didn’t have the maturity to really want the feedback and my piano teacher told me to fix things but I wanted to do things my way and I thought I knew better and because of that, as I look back I think, man, if I would have listened and practiced and done what I was told, the feedback my teacher could have given me would have been so valuable but I was too dumb or immature. I think that’s a problem that a lot of us go through when we’re first learning something is we think oh, I can find it online or I can get on YouTube. I do think a lot of people discount the value of a coach or a mentor or a teacher.


Tobias: Absolutely.


Jason: Or they can’t afford the teacher or the mentor or the program and then maybe they do get in and I’ve seen people spend several thousand dollars sometimes going in these coaching programs. I mean you probably had it happen to you where somebody maybe spends we’ll call it 2000, I don’t even know what your program costs but thousand dollars, multiple thousands of dollars and then they show up and listen to the person who’s supposed to be the guru that’s going to teach him but then they’re like he doesn’t know what he’s talking about. Why’d you spend the money then?


Tobias: Yeah, absolutely.  I like the point that, like you said, don’t underestimate the power of learning from someone who is there where you want to be and the thing is it’s so valuable to follow someone and it’s so important as well to focus on the opportunity costs. For example, you think like, oh, well, that program costs, let’s say, $2,000. That’s too expensive. Okay, but now imagine your lost opportunity cost – maybe an album launch makes you 5 grand now but if you would have taken the coaching, it would have done like, I don’t know, 50 grand or something like this. It’s like it can be more costly not to invest in your career, in your passion, because of the income you’re not earning or the success you’re not having and this is actually what most people don’t really see. They only see, for example, a price tag, and they’re like, oh, that’s too expensive but they don’t know that they are losing so much money more in the next few months because they don’t implement the strategies, they don’t have the right systems and all that stuff and this is what I learned myself and this is just what I see so often out there. It’s really an investment that makes more back in the long run.


Jason: Absolutely. I think that’s when you think about marketing. When I first started out, as I look back on Facebook and the old marketing style, when I was at the bank, it was right when the Internet was coming into play. So I actually helped my bank build the first website they had for their mortgage department. It was really fun because I came in this time where you had billboards, TV, radio and newspaper and that was in junk mail that we could send. That was about the only ways you could communicate with an audience and then all of these new mechanisms came in, but all of the old ones that we had, there was no way to measure if it works and so car companies, the Ford and Chevy, and these car companies would just throw millions of dollars just to throw the money out there and banks are terrible. They’re just like it’s almost like an ego thing and they don’t care whether it actually works. Then as we’ve moved into this model, there’s Facebook and YouTube and Pinterest and all these things that you can now track, and you can hold Google responsible.


Hey, I paid you $100. How many clicks did I get? Or how many purchases can you actually track? Did they do the thing you wanted them to do? I think that’s been a game changer for just the marketing in general. If I’m going to invest, the same thing was with the course. If I invest in having you teach me how to do YouTube videos, well, what’s the result that I should expect if I actually listen and do the thing because a lot of times people invest and then they don’t actually do the thing. Yeah, it’s hard to get. I’ve actually heard some stats that only people invest in a training course and only like 20% of the people who even watch the videos that they paid for.


Tobias: Yeah, 15% to 25%. That’s true and this is just amazing and I think a lot of people know that they should act and then they feel satisfied by acting, aka buying and that’s it. They’re like, oh, I did it. Yeah, I bought in but that’s just where it all starts and this is really sad and this is why I focus more on coaching as well because what I really noticed is that people need to be kick in the butt to really do this stuff and implement it because even from just watching the lessons, it doesn’t make sense. It’s not entertainment. You really need to implement all this stuff. So this is super important. 33:05 What I usually say is the biggest dream and business killer is not the strategies you don’t have and all that stuff. It’s actually you – yourself because you are not doing the next step and so it all starts with you. This is actually the biggest business killer. We don’t even see because we always think, oh, I need these strategies and how to run Facebook ads and all that but this is in a way easy.


You just have to do this and that. To get you to really do this and this and that, that’s the most difficult part and it’s really crazy. The stats and the numbers speak for themselves.


Jason: Everybody is doing courses these days and I don’t have any courses that I’ve done yet. Someday. Maybe I will but I found it interesting when somebody explained that there’s the do-it-yourself model and you can go figure it out and I even put some of these education programs. You pay $1,000 or $200, whatever it is, and you get a whole bunch of videos and you have to do it and figure it out yourself.


Then you have this next model, it’s the “done with you” and I really think the success rate on the change that that person is looking for the education to actually implement it, like what you’re saying is helping that person. I’ll do it with you, I’ll hold your hand, but you still got to do it. I’m not doing it for you, it’s doing it with you and I think that model for a lot of people is the most affordable, best investment, if you can just look at it as an investment and then I think you’ve got the third model, which is the done for you and honestly, I feel like if you’re trying to learn the new thing, what I’ve seen is there’s people that just don’t believe that they can do it themselves.


They’re like, oh, I’m no good at computers, or I can’t do Facebook ads or whatever, I can’t play music that way. They just want to somehow buy the thing and pretend like they’re good enough. I’ve seen a lot of the done for you models that actually aren’t as successful as the done with you because that person never really gets to be an expert or learn the thing well enough. I think there’s value in learning to do it well enough so that even if you hire it out to somebody down the road, having knowledge about what you’ve invested in makes the person that’s going to do it for you so much more effective because then you can more effectively communicate with them.


Tobias: Absolutely and this is what I noticed myself as well. I’m a big fan of really knowing what’s going on, which doesn’t mean micromanagement. For example, I was working with an advertiser and I totally trust her and then I noticed that she didn’t implement a conversion API which came out like there was a change inside Facebook and all that stuff. We were running ads and the performance dropped and all that but I was totally trusting her because she was the expert and then it was like, after a while I just watched a couple of training videos myself and I was like, hey wait, we didn’t even connect the server. I was like, that’s so simple but you didn’t do it. I was like, oh my gosh, I really need to know what’s going on in my business. So it’s super valuable to know what’s going on and to have an understanding as well. If you outsource, if you hire people to help you, or people who you work with, you should be able to understand what’s going on. Otherwise, it’s like flying blind.


Jason: Well, it’s an investment, but I think there’s a key thing to investing in anything, whether it’s your money in a stock market, there’s investing responsibly and if you don’t know enough about what your investment is doing, then you probably shouldn’t be spending the money on it unless you just like seeing your money go away. Right?


Tobias: Absolutely. Yeah.


Jason: Anyway, last question I have for you. So as you look back, what’s the best advice you’ve ever been given?


Tobias: I would start with something I learned myself because for example, when Facebook advertising started and all that stuff, I was always pretty skeptical. I saw ads about people wanting to show me how to run Facebook ads and I thought it’s kind of scammy and I was like, no, I don’t believe them. They run ads, I don’t trust them, and all that stuff. Then I jumped on the Facebook ads way too late and it was so extremely profitable and successful and I was like, d*mn you man. Why were you so skeptical? You thought everyone just wants to get your money and scam you and just because of that I lost so much money, believe me. If I would have started Facebook ads when they came out because they were even performing like crazy, I would have made so much freaking money and I could have grown my fan base. It could scale it to the sky but I was too skeptical. I was like, no, it’s just like all online marketers, all scammers. I don’t believe them, I don’t buy it, I don’t invest in them and all that stuff.


Looking back right now, this was really one of my biggest learnings and mistakes and I was so happy to finally get a coach. I paid like my first coach for two and a half grand, which was a lot of money back then for me and I was like, oh my gosh but this was so helpful. He showed me exactly what to do, how to run my business, how to set it all up, how to get more leads or more fans and all that stuff and it was so worth it.


38:45 Be open, especially if you’re starting out, there’s so much knowledge you don’t have and there are people in business like for ten years and they made so many mistakes and they know what works and what doesn’t work. They have connections and all that stuff. So it’s really a shortcut. Find somebody who is there where you want to be, pay that person to help you and this is really the fastest way to have success nowadays. You can of course try to do it yourself but I just see it.


I have so many applicants for my famous pro program as well and they are like they’re just noodling around for like years. They don’t really have progress and all that stuff. They’re desperate and all that stuff. So it’s just crazy. If you want to do it, act, learn how to do it properly and then you will get results. Of course, you can try to do it yourself but then you need to be extremely motivated. You will fail a lot of times, but it’s still possible. You have to make all the mistakes yourself and go through it. So for me, I think it’s smarter to really learn from mistakes other people have done for you instead of doing them yourself because making mistakes costs a lot of money and time as well. This was one of my personal mistakes and this would be the advice to my younger self to just buy a proper coaching program and really my music business and my businesses would have been much more successful way earlier.


Jason: If you would have done that sooner, you’d have a beach in the background behind you, right?


Tobias: Yeah.


Jason: Well, to be honest, it’s been super fun chatting with you, I think I’ve received some really great advice. I hope people really have enjoyed this, but I’ve learned a ton from it, so I appreciate your time today.


If people want to try and learn a little bit more about your fan base stuff or the coaching or any other things you’ve done, your videos for sure, they got to go check out your finger style videos. It will blow your mind what this guy does with this. It’s awesome. But where should they go to learn more about you?


Tobias: Yeah, just look for my name on YouTube Tobias Rauscher, that’s German version. T-O-B-I-S-R-A-U-S-C-H-E-R. There you find my music videos. If you want to learn how to play guitar like this, go to fingerstylezone.com and if you want to work with me, get some strategies on how to really grow your audience, your fanbase and monetize it, go to fanbasepro.IO.


Jason: Awesome. We’ll put all those in the show notes so you can just have a simple link as well and make it easy for people to find. So good chatting with you. One of these days we’re going to have to get down and Costa Rica again together and go down river.


Tobias: Oh, absolutely. Looking forward to that.


Jason: Awesome. Thanks so much. We’ll talk to you later.


Tobias: Thank you.


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Finding success and fulfillment in the music industry is possible. Looking forward to seeing you in our next episode.



How to Connect with the Featured Guest:

Tobias Rauscher is a “Modern Percussive Fingerstyle” guitar player from Germany and part of the modern acoustic guitar movement that is led by players like Andy McKee, Mike Dawes, and Tommy Emmanuel.

In 2015 Tobias created his own Guitar Academy to teach other aspiring guitarists how to play Modern Percussive Fingerstyle.

In October 2017 he published his first guitar book “Fingerstyle Guitar Secrets”.

Tobias has been playing shows around the world, from China to Singapore and Taiwan to the USA.

What You’ll Learn

In this episode, Tobias talks about the biggest mistakes musicians make, turning your passion into something that is helpful to other people, and the importance of getting a coach.

He also shares some biggest dreams and business killers.

Things We Discussed

Online Fingerstyle Guitar Academy –  an academy Tobias designed for guitarists of all skill levels from advanced beginners to professional players teaching them fingerstyle techniques, music composition, audio & video recording, and much more.

Fingerstyle Guitar Secrets – an ultimate blueprint for becoming a great modern fingerstyle guitarist


Connect with Tobias Rauscher

Personal Website 

Website (Fingerstyle Secrets)

Website (Guitar Academy)





Connect with Jason Tonioli







Amazon Music

Apple Music

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