Successful Musicians Podcast – Episode #52: Cultivating a Personal Brand for Lasting Success with Eric Thayne
“If you want to grow and be successful with anything, whether it’s entrepreneurship, music, art, filmmaking, whatever, you’d be well suited to spend a lot of time thinking about how you can build your personal brand. You want your audience to fall in love with you, not necessarily your craft or the thing that you do. When you can build that, Taylor Swift did, and you can have an audience of raving fans that just love you. By the way, even if it’s not like the whole world knows about you, if you have a thousand people or 10,000 people who love you and also love your music, but they love you, and it doesn’t matter what you do, if you switch from country to pop music, that’s totally fine. Then to folk music, you do whatever you want, they’re going to follow you because they’re endeared to you as a brand, to you as a person. They have a relationship with you more so than your music, your craft, or the thing that you do.”
~Eric Thayne