Successful Musicians Podcast – Episode #54: Beyond the Funnel: Redefining Marketing with Steve Larsen
“I’m writing a book with Russell right now on dramatic demonstrations and studying all these marketers from the 1800s who didn’t have the Internet and how they got rich. It’s been interesting. The further I’ve gone down that rabbit hole and studied all these rich dead guys is you realize that there’s no such thing as internet marketing. There’s really just marketing, and we use the Internet to push it out. I only like to make that distinction because sometimes it’s helpful. Otherwise, we get lulled into this idea that what time we post on Facebook is what marketing is. That’s just the tactic. It’s not marketing.”
~Steve Larsen