“Press release is not your entire PR strategy. So I just want to make that super clear so there’s no confusion. It is a tool that can absolutely be really helpful but it is not your campaign. When you are writing a press release, you want to think of it as an announcement so it has to be something really newsworthy that someone besides your mom and your grandma would be interested in. ”

~Kaytee Long Becker

“If you want to have success in music, it’s really about promotion. It’s like this should be the main job, not the production or at least find a good balance between these two. Most musicians just neglect promotion or think it’s just about posting a couple of times and all that stuff, but that’s just not true. It’s a lot of work and your promotion should be the main focus besides production.”

~Tobias Rauscher

“What does Cheryl want most? Anyone will tell you, oh, Grammy. Like my clarity is so clear that other people know how to show up for me. I think that that’s a big miss for a lot of musicians, like if you want to tour and to do Spotify and to do licensing and to do this amazing yes, I am a big fan of doing all the things, but what’s the most important thing right now? What is the thing that’s going to give you the biggest step up to help all the other things that you want to do? If you can give yourself the gift of focusing on that one thing and the clarity of like, this is what I’m going after right now, then other people are going to know how to step up. If you don’t know what you want, people are not going to know how to show up and help you.”

~Cheryl B. Engelhardt

“Figure out who you are, figure out what your voice is, carry yourself the way you’re meant to carry yourself through life because that whole thing that they talk about when you’re a kid, like everyone’s special and everyone has their own thing, sometimes I thought that’s just to appease the people who are not going to be successful. Maybe I won’t be successful and they’re just trying to make me feel good. What I was thinking is not true. What they’re saying is very true, is that we’re each a fingerprint, we each have our own thing and that one thing is the thing that’s going to be interesting to everybody.”

~Chris SD